Studio Flats London

In internal dental marketing, Invisalign is being promoted nowadays for patients who needs whiter, stronger teeth. They come to me and I ask them what their ultimate goals are, and we have Invisalign as a solution for them to help them get straighter teeth. But how do we market Invisalign in internal dental marketing? Or how do we attract more patients to accept Invisalign cases in internal dental marketing? In this article, I will discuss to you the ways to market this solution to your patients.

By far, the best way to market this solution to patients in internal dental marketing are in 2 ways: first, through your staff; and second, through Invisalign Open House.#1) Your Staff….

In promoting Invisalign in internal dental marketing, your staff has to be educated and trained to talk to every single patient who express interest in having straighter, more attractive teeth, and also educated and trained to help ask people identify their problem. Wendy Briggs, who is the president of Hygiene Diamonds and Brilliance Inner Circle, is one of the smartest people I’ve ever met and one of the most trained people in improving your hygiene profitability and getting your hygienists and assistants to work in unison and it helps sell more sort of dentistry for the doctor. What she says a lot too is that she has a “magic question” for every single patient who walks through the door (and who becomes a new patient). She asks them a simple question: “On a scale of 1 to 10, how would you rate your smile?”. The patient would wonder and would give various answers. Some may say 6, some 4, others 2, or a 7 maybe, but it really doesn’t matter, because the next question is: “What would make it a 10?”. And we, as a dental team, listen to the patients. The moment they start talking about how they like to have straighter and/or whiter teeth, we take down notes and through this we can create a good package of information and regurgitate it back and sell the treatment. The staff also needs to know the core benefits of Invisalign; like it’s invisible, removable and it allows more people to feel more confident instead of wearing the traditional metal braces.#2) Invisalign Open House….

The next thing to do to market Invisalign in internal dental marketing is to do the Invisalign Open House. Now what we found with our doctors is that many of them have $25,000, or $50,000, or $100,000, or even $250,000 dollar a day by doing Invisalign Open House. So when you think about this there are two things that you should follow:

l First, you have to be able to market your Invisalign day appropriately. What I find a lot of people do, their big mistake is that they decide to do the open house, but they send out a mailer to their existing patients, and they get maybe 1 to 3 phone calls. That’s kind of expected, because if your going to do an entire open house, and you have an opportunity to make $5000 a case or say $15,000 net per case, you need to throw more money at it than just one little postcard. And you need to have your staff get people to come to it, to get worth a mile going. So what I recommend with all our doctors who plan to do Invisalign Open House is: you have to start planning the promotions of it 4 or 5 weeks minimum in advanced, because what I want to do is to get 2 to 3 direct mail pieces to my existing and inactive patient base in that time (so once a week for the first three weeks to promote it); if you have e-mails, you should definitely go and just send out e-mails, and if you have phone numbers, either you’re going to physically call everybody or just do a voice broadcast (which will go out to every single home and it will share with people the details and where to call).

l Second, when you do Invisalign Open House, what you do is to have two schedules for the event, instead of just one. Why? Well, this is because you can use the same marketing dollar to promote both events, and that’s one thing. The other thing is that some people who can’t make it, let’s say, on a Wednesday night, are going to be able to make it on a Saturday between 10:00 and 1:00. So you’re going to open up a dual option where people like that and they can choose more dentistry.

So these are the things that you need to remember to market Invisalign to your patients in internal dentist marketing. And if you have a lot of Invisalign patients, they refer more than traditional patients do, and also choose more cosmetic dentistry!

In this article, dental marketing consultant Ed O’ Keefe will show you the ways on how to market Invisalign. First, what is Invisalign? It is a solution being promoted for patients who need whiter, stronger teeth. But how do you market Invisalign to dental patients? Or how do you attract more patients to accept Invisalign cases? The dental marketing consultant will give you the strategies to market this solution to your patients, and at the same time the dental marketing consultant will also define each strategy as well.

For the dental marketing consultant, the best way to market this solution to patients are first, through your staff; and second, through conducting Invisalign Open House.Strategy#1 – Have The Right Staff!

First, the dental marketing consultant would advise you to have a staff that’s educated and trained to talk to every patient who express interest in having straighter, more attractive teeth, and also educated and trained to help ask people identify their problem at the same time. Wendy Briggs, president of Hygiene Diamonds and Brilliance Inner Circle, has a “magic question” for every single patient who walks through the door (and who becomes a new patient). She asks them: “On a scale of 1 to 10, how would you rate your smile?”. The patient would give her various answers. Some may say 6, some 4, others 2, or a 7 maybe, but it really doesn’t matter, because the next question given to them would be: “What would make it a 10?”. And we, as a dental team, listen to their answers. The moment they start talking about how they like to have straighter and whiter teeth, we take down notes and through this we can create a good package of information and give it back and sell the treatment. The staff also needs to know the important benefits of Invisalign; it’s invisible, removable and it allows more people to feel more confident! Strategy #2 – Conduct Invisalign Open House!

Second, the dental marketing consultant would advise you to conduct Invisalign Open House. When you think about conducting an open house, there are two things that you should always remember:

1) You have to be able to market your Invisalign day appropriately. The big mistake that a lot of people do is that they decide to do the open house, but they send out a mailer to their existing patients, and they get 1 to 3 phone calls. That’s kind of expected, because if your going to conduct an entire open house, and you have an opportunity to make $5000 a case or say $15,000 net per case, you need to throw more money at it than just one little postcard. And you need to have your staff get people to come to it. So what I recommend with all our doctors who plan to do Invisalign Open House is: you have to start planning the promotions of it 4 or 5 weeks minimum in advanced, because what I want to do is to get 2 to 3 direct mail pieces to my existing and inactive patient base in that time (so once a week for the first three weeks to promote it); if you have e-mails, you should definitely go and just send out e-mails, and if you have phone numbers, either you’re going to physically call everybody or just do a voice broadcast (which will go out to every single home and it will share with people the details and where to call).

2) The next thing is when you do Invisalign Open House, have two schedules for the event, instead of just one. And this is because you can use the same marketing dollar to promote both events, and that’s one thing. The other thing is that some people who can’t make it on a Wednesday night, are going to be able to make it on a Saturday between 10:00 and 1:00. So you’re going to open up a dual option where people like that, and they can choose more dentistry at the same time.

These are the things that the dental marketing consultant would advise you to help you market Invisalign to your dental patients successfully. And if you have a lot of Invisalign patients, they refer more than traditional patients do, and also choose more cosmetic dentistry!

In this article, dentist practice management economics consultant Ed O’ Keefe will show you the marketing strategies to promote the Invisalign solution in your practice. Invisalign is given to patients who need whiter, stronger teeth. So, how do you market Invisalign in your practice and attract more patients to accept this solution? The dentist practice management economics consultant will give you the marketing strategies to promote this solution to your dental patients, and at the same time the dentist practice management economics consultant will also define each marketing strategy for you as well. Market this solution to your patients, first, through your staff; and second, through conducting Invisalign Open House.

Marketing Strategy # 1: Have The Right Staff In Your Practice

The dentist practice management economics consultant would advise you to have a staff that’s trained enough to talk to patients who express their interest in having straighter, more attractive teeth, and also help ask people identify their problem at the same time. For us, what we do is we ask our patients this question: “On a scale of 1 to 10, how would you rate your smile?”. The patient would then give us various answers. Then we ask them this follow-up question: “What would make it a 10?”. As a dental team, we listen to their answers: we take down notes, and through this we can create a good package of information and give it back and sell the treatment to our patients. The staff should also share to the patients the benefits of Invisalign; it’s invisible, removable and it allows more people to feel more confident!

Marketing Strategy # 2: Conduct Invisalign Open House

The dentist practice management economics consultant would advise you to conduct Invisalign Open House. There are two things that you should always remember here:

1) Market your Invisalign day appropriately:

The big mistake that a lot of people do is that they decide to do the open house, but they send out a mailer to their existing patients, and they get 1 to 3 phone calls. That’s kind of expected, because if your going to conduct an entire open house, and you have an opportunity to make $5000 a case or say $15,000 net per case, you need to throw more money at it. And you need to have your staff get people to come to it. You have to start planning the promotions of it 4 or 5 weeks minimum in advanced, to get 2 to 3 direct mail pieces to your existing and inactive patient base in that time (once a week for the first three weeks to promote it).If you want to go with e-mails, go and send out e-mails. If you have phone numbers, either you’re going to physically call everybody, or just do voice broadcasting, which will go out to every single home and it will share with people the details and where to call.

2) Have two schedules for the event, instead of just one:

By having two schedules for the event, one thing is that you can use the same marketing dollar to promote both events. The other thing is that some people who can’t make it on a Wednesday night, are going to be able to make it on a Saturday between 10:00 and 1:00. Open up a dual option for the people, and they can choose more dentistry in your practice.

These are the things that the dentist practice management economics consultant would advise you to help you strategically market Invisalign to your dental patients in your practice. The more Invisalign patients you have in the business, the more referrals they will give you, and also they choose more cosmetic dentistry, which is a plus factor for you in your business!